PUMA Basketball takes a culture first approach. That means shoes stylish enough to wear out — but that also perform at an NBA level. The fusion of court & street is their core principle that drives everything Puma does, or as they say: Made for the Street. Built for the Court.
PUMA Basketball is all about the Culture First mindset. The court for Puma is more than just a basketball gym: It is a stage for music, a runway for fashion, and an amplifier for entertainment. The story doesn’t just stop when the final buzzer sounds – that’s when the real story starts. Puma's mindset is already embodied by one of their own, Walt Clyde Frazier. Clyde himself gave us basketball culture as we know it – the style, the swag, the persona. He used the game as a platform to express interests in fashion, music, and entertainment – his footwear was an extension of this mindset and Puma's inspiration to get back on the court.