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Luka 1 - 'Bred'


Luka Dončić's first signature shoe for Jordan Brand. The Bred (Black/Red) colourway is a staple for the Jumpman, an homage to Jordan's Bulls' colours. Luka became the first player since MJ to score 30+ pts in the season's first 6 games, fittingly Luka accomplished the feat in these iconic "Breds".

Designed for #77 and made for every athlete craving speed and efficiency, Luka's debut delivers the goods. The first shoe with full-length Formula 23 foam, it has an ultra-supportive fit crafted with the step-back in mind. Meanwhile, strong and lightweight Flight Wire cables keep you feeling contained, whether you're playing indoors or out. This is the assist you've been waiting for—get out there and make your shot.


  • Colour: Black/University Red/Dark Grey
  • Embroidered Flight Wire—think of the braided cables that support bridges—wrap around the shoe's upper to keep your feet secure and contained.
  • Full-length Formula 23 foam translates to responsive support for your entire foot, helping you find new ways to create space.
  • Under the foam, a stabilising plate helps you feel quick when Euro-stepping through the lane.
  • A rubber wrap built for ankle support compliments an efficient traction system designed to optimise Luka’s step-back—and yours, too.
  • Product SKU/code: DN1772-060

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Luka 1 - 'Bred'