A Grade School colourway dedicated to one of Tatum's favourites, Pink Lemonade. Debuting during the All-Star Weekend, Tatum famously wore these when he won All-Star Game MVP honours after detonating for a record 55 points.
Your love for the game never fades. That's why the Tatum 1 was created with longevity in mind. Designed to carry you from the first through the fourth (and whatever OT comes up) as efficiently as possible, we stripped it down to the essentials—and made those essentials really, really good. The result is this season's lightest performance basketball shoe, with rubber only where it counts, a stress-tested foam midsole and an uncaged Nike Zoom Air unit for those explosive ups. Whatever stage of ball you're at, the Tatum 1 will keep you playing.
The Tatum 1, Jayson Tatum’s first signature shoe, is the lightest performance shoe in Jordan Brand’s performance line this season. It’s designed for the next generation of player to raise their game.
The shoe features a lightweight, reinforced TPU frame that allows excess material to be stripped away. An uncaged Zoom Air unit in the forefoot helps provide energy return without sacrificing court feel.
“I want people to feel like they can connect to me,” says Tatum. “I remember being a kid, walking into the store, and looking for the signature shoes of my favorite players. The moment I saw the shoe or put the shoe on, I felt like I was in sync and closer to them in a way. So, I want this shoe to be a bridge between my fans and me to bring us closer together.”
